In an email response to questions, representatives for Mr. ![]() A 16-ounce can of Bang Energy Drink, the size typically sold in convenience stores, has 300 milligrams of caffeine. Prime Energy has more: 200 milligrams in each 12-ounce can. Brown, who inserted a note in the school’s weekly email to parents saying the energy drinks should not be brought to school.Ī 12-ounce can of Red Bull contains about 114 milligrams of caffeine - more than three times the amount in a 12-ounce can of Coca-Cola. “Not long after drinking them, the students showed up in the health office saying they didn’t feel good and that their hearts were racing,” said Ms. In the United States, federal regulations say schools cannot sell or provide caffeinated drinks to elementary or middle school students, although many schools do not restrict what students can bring from home. Some schools in Britain and Australia have already banned the beverages. That’s roughly equivalent to two Red Bulls, two cups of coffee or six cans of Coca-Cola. A 12-ounce can of Prime Energy contains 200 milligrams of caffeine. “We even had entrepreneurs in fourth and fifth grade who were bringing them to school and selling them to other kids at lunch,” said Rebecca Brown, the health services coordinator for the district.īut the eye-popping cans pack a serious punch. The popular drinks were released in January by the social media stars Logan Paul and Olajide Olayinka Williams Olatunji, better known as KSI.įor some young students, the Prime Energy drinks, which come in flavors like Strawberry Watermelon and Orange Mango, were delicious liquid gold. In March, neon-colored Prime Energy cans began appearing in a lunchroom filled with fourth and fifth graders in the Wilmington public school district in Massachusetts. Likewise, the stock of the beverage company Monster Energy has increased 31 percent in the past year.īut there are concerns that drinks being pitched as healthy are resulting in children and teenagers consuming caffeine in unhealthy amounts. Shares of Celsius have shot up to $144 a share from $69 a year ago. ![]() ![]() At that ferocious pace, revenues could cross $1 billion this year, increasing from $314 million just two years ago. In May, Celsius said revenues were $260 million in the first quarter of this year, double what they were a year earlier. Last year, PepsiCo paid $550 million for an 8.5 percent stake in Celsius. This new focus has helped the energy drink market grow, with sales in the United States surging to $19 billion from $12 billion over the past five years, according to Circana, a market research firm. ![]() This year, Gatorade released Fast Twitch, a sugar-free beverage in flavors like Strawberry Watermelon and Cool Blue - with caffeine levels equivalent to more than two cups of coffee. “They’re going for the healthy image.”Įven Gatorade, which has long marketed beverages to athletes hoping to replenish lost fluids or electrolytes after strenuous exercise, is jumping into the caffeine arms race. He added that energy drink consumption had increased partly because of the decades-long move away from sugary soda. “All of them are zero sugar or zero calories,” said Jim Watson, a beverage analyst at Rabobank, a bank based in the Netherlands with a focus on food and agriculture. Likewise, the influencer-backed Prime Energy is sugar-free and has electrolytes, a main ingredient in most sports drinks. The offerings include drinks from the popular brand Celsius, which has an investment from PepsiCo and uses the marketing line “Celsius Live Fit.” It claims to be made with “healthier ingredients” like ginger, green tea and vitamins. Yet as the energy drink market continues to grow rapidly, companies both new and old are trying to attract health-conscious customers with a wave of no-sugar, low-calorie drinks that claim to boost energy as well as replenish fluids with electrolytes and other ingredients. While the company claimed its beverage would “give you wings,” it never said it was actually good for people. It has been more than 25 years since Red Bull hit the market and introduced caffeinated energy drinks to the United States.
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